PERSONAL BACKGROUND

Address                   :  2287-B Eloriaga St. Sta. Ana, Manila Philippines
Telephone (Home)   :  (+63 2) 4012438 or  (+63 2) 563-7595
Mobile Phone Number    :  (+63917) 5282243 or (+63917) 5282248
E-mail Address         :  alfie@imaginity.net or abhilario@yahoo.com
Website                   :  http://www.imaginity.net
Birthday                   :  January 03, 1972 

• Over 7 years of professional and extensive experience in web designing
• Extensive knowledge and capability in handling the following technologies/softwares: HTML 4 and Cascading Style Sheets; Macromedia Dreamweaver, Flash MX, Fireworks, Director, Freehand; Adobe CS3 (Photoshop,  Illustrator, Indesign); Corel Draw and PhotoPaint; Microsoft Office group  ( PowerPoint, Word, Excel, etc.)
• Sufficient Knowledge for incorporating the following technologies into the Web Pages’s design: Java Scripts, Java Applets, Jscript, VBScripts and multimedia into web designs, Active Server Pages (ASP), Dynamic HTML (DHTML).
• Search Engine Optimization & Marketing (Keyword targeting, content buildup and link popularity building).

Lead, PMAX Look-to-Book Team
DirectWithHotels Ltd.
(www.directwithhotels.com)
May 2006 to April 2008, Makati City, Philippines

• Oversee all Traffic & Search Engine Optimization initiatives to increase online visibility and link popularity, and actual number of quality visitors for all DWH corporate & hotel websites.
• Ensure that processes for website conversion maximization are in place. Coordinate and set usability and design guidelines for use in Landing Pages, New Websites, Existing Website.
• Define process for portfolio and maintenance support. Research, assess and recommend tools that will facilitate data-gathering for website performance reports.
• Audits and improves Hotel Clients' existing Hotel Websites, converting them from typical Online Brochures to Reservation-Driven Websites.
• Designed, developed and maintained over Hotel websites
• Conducts Periodic User Testing and Focus Groups for DirectWithHotels' three primary services: DirectWithHotels.com, Hotel Websites and online reservation system Web-Smart Reservation Service (WSRS).

Web Designer/Flash & Multimedia Artist for ZIMPLIZITY from September 2004 – May 2006 (www.zimplizity.com)

Job Description: Conceptualize and design websites, determine standards and style for design and constructs/maintain web sites including incorporating graphic user interface features and other techniques.
Oversee design work of other web designers.
Lead Web Designer for EMERGENTASIA INC. from December 2000 – September 2004

Job Description: Conceptualize and design websites, determine standards and style for design and constructs/maintain web sites including incorporating graphic user interface features and other techniques.
Oversee design work of other web designers.
Web Designer for DESIGNET PHILIPPINES from June 2000 to December 2000

Web Designer for GLOBAL SOURCES from April 2000 to June 2000

Web Designer for TITANIUM INC from January to March 2000

Creative Specialist for the NATIONAL INTEGRATED PROTECTED AREAS PROGRAMME from March 1998 to December 1999

Job Description: Design prototype, pre-test and finalize print/ presentation Materials (e.g. Annual Reports, Posters, Manuals, Newsletter, Brochures, exhibit materials, presentations)
- Oversee production of print materials off the press.
- Assist /facilitate trainings & seminars

Production Officer for HELEN KELLER INTERNATIONAL from June 1992 to March 1998

Job Description: Design, prototype, pre-test and finalize print/ presentation Materials
                - Assist /facilitate trainings & seminars
                - Developed and produced Audio/Video materials

Artist / Visualizer  for the PUBLIC AFFAIRS COMMUNICATORS May 1992

• Internet Marketing Basics (Search Engine Marketing, Web Analytics, Email Marketing, and Affiliate Marketing Services) – WEB CEO University (http://www.seo-training-course.com/certificate.php?id=1331105), December 2008
• Building and Sustaining Strong Corporate Brands – TeamAsia, Makati City, February 28, 2007
• Dynamic Systems Development Method (DSDM). – DirectWithHotels Ltd., May 2006
• Enterprise Application Development Using XML - IBM Philippines Inc. October 2005

• Content Management System – Club Nokia, Ogilvy International and EmergentAsia Inc., April 2002, Singapore.

• Basics of using Active Server Pages and VB Scripts - Titanium Technologies Inc., Manila, March 2000
• Enhancing Web Pages Using Java Scripts - Institute of Advance Computer Technology (IACT), December 1999
• Web Page Designing & Development - Training & Education Group, Distributed Processing Systems, Inc., June 1999
• Education & Information Communications (IEC) - National Integrated Protected Areas Program, Department of Environment and the European Union, Parks & Wildlife Center, June 1999
• Illustration Programs: Compared Feature-for-Feature and Image Manipulation: What's New with Photoshop and 3rd Party Filters; Web Publishing: What's in it for the Graphic Arts Practitioner - Philippine Printing Technical Foundation, March 1998
• SIS Technologies – Better Layout Using Pagemaker, October 1993
• DTP World '93 Hotel Peninsula – Step-by Step Corel Draw, August 1993
• Communication Planning with Development Communication Component- Helen Keller International, January 1993
• Training of Trainers - Helen Keller International, June 1992

ACADEMIC BACKGROUND

Bachelors Degree in Visual Communications
UNIVERSITY OF THE PHILIPPINES COLLEGE OF FINE ARTS
Diliman, Quezon City, Philippines, 1989-1995