EDUCATIONAL BACKGROUND

Bachelors Degree in Fine Arts, Major in Visual Communications (Advertising)
UNIVERSITY OF THE PHILIPPINES COLLEGE OF FINE ARTS
Diliman, Quezon City, Philippines, 1989-1995
Awards and Recognition:

Most Comprehensive Thesis: “ Preventing Hidden Hunger: Micronutrient Malnutrition Awareness and Prevention Campaign”
Best Point of Purchase Materials: Burger Machine Plus Advertising Campaign Thesis.

CAREER HIGHLIGHTS

Professional Experience as Wed Graphic Designer/SEO in Toronto Canada
10 years of professional experience in web design, web usability standards, and other multimedia presentations.
Over 5 year experience in art direction, team/ project management and business process mapping and analysis.
A total of 18 year professional experience in graphic designing and desktop publishing.
Extensive knowledge and capability in handling the following technologies/software: Web 2.0, HTML, CSS, Adobe Creative Suite (Dreamweaver, Flash, Photoshop, Illustrator and InDesign), Corel draw & Photopaint, and as well Microsoft Office (PowerPoint, Word and Excel)
Advance skills in executing front-end-dynamic web pages using JavaScript and DHTML.
Sufficient Knowledge for incorporating front-end coding for web applications using PHP and ASP
Search Engine Marketing skills: SEO, Link Popularity Building, Keyword strategy and Pay per-click campaign & landing page optimization.
Website performance monitoring and analysis using web analytics (e.g. Google Analytics, WEBCEO)

PROFESSIONAL EXPERIENCE

I. Web Graphic Designer - Toronto, ON, Canada

Fulcrum Media, Inc
Project Contract: March 7, 2009 to Present
http://www.fulcrum.ca

Accomplishments & Responsibilities:

Conceptualized new corporate website and integrated design into Joomla CMS
Convert other product websites from static html pages to WordPress powered – CMS & CSS driven websites
Provided maintenance support and regular quality check of existing websites
Conceptualize; execute design for other offline and print marketing collaterals for both internal and external client use.
Search Engine Optimize websites and provide keyword targeting research

II. CREATIVE DIRECTOR

Creative Director
18 February to 20 June 2009
Izone Technologies Philippines (http://www.izonetech-ph.com)
Key Roles and Accomplishments:

Improved the team's productivity by establishing a new standardized PHP & CSS template approach for launching and maintaining new websites.
Managed the daily maintenance and work flow of projects, including creation of production schedules and status reporting and provide effective direction.
Lead a team of Web Designers, Web developers and Copy Writers.
Supported existing division website improvements and New Business Teams in new program development.
Interpret brand direction, project guide and strategy in to visual plan and execute them.

Creative Director
June 2008 to February 2009
NexC (http://www.nexc.com)
Key Roles and Accomplishments:

Conceptualize & managed the execution of design for online and print materials both internal and external client use.
Lead a team of graphic artist and web designers and build effective work relationship with writers, editors and other staff members in meeting project need.
Supported marketing and sales through the development of web collateral, research, and lead generation through the corporate site & portfolio build up.

III. Senior-management positions held in DIRECTWITHHOTELS LTD.(www.directwithhotels.com)
Look-to-Book Lead (Web Designers, SEO & Copywriters Team Manager)
January 2006 to May 2008
CONVERT Lead (Web Designers & Copywriters Team Manager)
January 2006 to May 2008
Key Roles and Accomplishments:

Established the “Look-to-book” team composed of Search Engine Marketers; Copywriters and Web Designers.
Directed the Look-to-book team into achieving its goal – Increased websites’ traffic, conversion, and revenue
Developed the strategies for Search engine marketing initiatives that increased online visibility, link popularity, and search engine ranking of client sites
Ensured that best standards for design & usability are implemented across all sites
Conceptualized and designed the user interface for the DirectwithHotels Reservation System and Directory of Hotels.
Designed & developed a standardized PHP & CSS template approach for launching and new hotel websites the quickest and 100 bug free.

Awards and Recognitions:

“Employee of the Year” 2006-2007
”Quality is my Responsibility Award” – 2006 -2007
Nominated “Employee of the Year 2007” - 2008
“Most (‘Stressed’) and determined employee of the Year” – 2007-2008

IV. LEAD WEB DESIGNER/FLASH DEVELOPER

Senior Web Designer & Flash Developer
September 2004 to December 2005
Zimplizity Solutions (http://www.zimplizity.com)
Key Roles and Accomplishments:

Created online banking user interface as well as other online marketing media for Citibank Online Philippines
Designed & developed the admin & user interface of the EU-Philippines Common Quality Language (ComQuaL) eLearning system.
Defined standards and style for design and incorporating graphic user interface features and usability standards. ·
Developed design paraphernalia for the Company and its clients. (Company logos, posters, banner ads, websites)

Lead Web and Flash Designer
December 2000 – August 2004
EmergentAsia Inc, http://emergentasia.com
Key Roles and Accomplishments:

Designed and maintained major client websites such as APEC Business Advisory Council & Pacific Economic Cooperation Council
Created websites; determine standards and style for design and incorporating graphic user interface features and other multimedia techniques.
Developed design paraphernalia for the Company and its subsidiaries. (Company logos, posters, banner ads, websites)
Ensured consistency across all elements in each site, maintains consistent industry-competitive “look and feel” for all company and client web sites.
Supervised a team of 4 web designers

V. WEB DESIGNER

DESIGNET PHILIPPINES - June to December 2000
GLOBAL SOURCES - April to June 2000
TITANIUM TECNOLOGIES INC. - January to March 2000
Key Roles and Responsibilities:

Established new career as a Web Designer by creating several client websites
Executed html coding with necessary front-end interactive functions & JavaScript
Provided maintenance support and regular quality check of existing client websites
Created other off-line graphic art as needed for sales pitch and promotional events

VI. CREATIVE SPECIALIST/ PRODUCTION OFFICER

NATIONAL INTEGRATED PROTECTED AREAS PROGRAMME (NIPAP)
Position Held: Creative Specialist, March 1998 to December 1999
HELEN KELLER INTERNATIONAL
Positions Held:
PRODUCTION OFFICER, March 1993 - March 1998
PRODUCTION ASSISTANT, June 1992 to Feb 1993
Key Roles & Accomplishments:

Illustrated instructional images for training manuals & other materials
Designed, created and conducted pre-testing of Information Education Materials.
Executed print & presentation Materials for mass production (e.g. Annual Reports, Posters, Manuals, Newsletter, Brochures, exhibit materials, presentations)
Supervised successful production of IEC materials off the press.
Facilitate sessions during trainings & seminars
Official Photographer for events

VII. SPECIAL PROJECTS:
JDW Technologies, Singapore
Web Designer/ Flash Developer
October-November 2007; February-March 2008
Accomplishments:

Design and Produced final artwork for the Gulf Petrochemicals & Chemicals Directory*
Developed the GPCD directory website*
Design and Produced final artwork for the Chemical Cluster of Singapore Directory*

*These are projects done onsite at JDW Technologies, Ayer Rajah, Singapore
PITON-GLOBAL, Philippines
Web Designer
Accomplishment: Designed and developed several websites for the Piton-global corporate group.

VIII. On-the-Job Trainings

Artist/ Visualizer, PUBLIC AFFAIRS COMMUNICATORS - April - May 1992
Graphic Artist & Film Editing Assistant, PHILIPPINE INFORMATION AGENCY - April - May1991

TRAINING/SEMINARS/WORKSHOP

Internet Marketing Basics (Search Engine Marketing, Web Analytics, Email Marketing, and Affiliate Marketing Services) – WEB CEO University, December 2008
Building and Sustaining Strong Corporate Brands – TeamAsia, Makati City, February 28, 2007
Dynamic Systems Development Method (DSDM) – DirectWithHotels Ltd., May 2006
Enterprise Application Development Using XML - IBM Philippines Inc. October 2005
Content Management System – Club Nokia, Ogilvy International and EmergentAsia Inc., April 2002, Singapore.
Basics of using Active Server Pages and VB Scripts - Titanium Technologies Inc., Manila, March 2000
Enhancing Web Pages Using Java Scripts - Institute of Advance Computer Technology (IACT), December 1999
Web Page Designing & Development - Training & Education Group, Distributed Processing Systems, Inc., June 1999
Education & Information Communications (IEC) - National Integrated Protected Areas Program, Department of Environment and the European Union, Parks & Wildlife Centre, June 1999
Illustration Programs: Compared Feature-for-Feature and Image Manipulation: What's New with Photoshop and 3rd Party Filters; Web Publishing: What's in it for the Graphic Arts Practitioner - Philippine Printing Technical Foundation, March 1998
Better Layout Using PageMaker - SIS Technologies, October 1993
Step-by Step Corel Draw - DTP World '93 Hotel Peninsula, August 1993
Communication Planning with Development Communication Component- Helen Keller International, January 1993
Training of Trainers - Helen Keller International, June 1992

CONTACT DETAILS:

Alpierre B. Hilario
email: alfie@imaginity.net
Toronto, ON Canada