Wed Design using User Centered-Design (UCD) principles is both

a science and an art. It is a discipline that places the user in its center. It is the process that zeroes in on the cognitive behavior of a user: their opinion, memory, need to learn, problems solving, etc. while they interaction with an application interface, particularly a website's design. User Centered-Design (UCD) is at the heart IMAGINITY.net.

IMAGINITY look for answers to the different questions users ask themselves to guide them through their tasks and to achieve specific goals - GOALS for which website owners & designers establish the relevance of their web designs main message, contents, Imagery and its overall DESIGN.

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	User Centric Design (UCD)
	Design User Experience Management
	Visual Design Guidelines
	User Approval Testing Plan
	Focused Calls to Action
	Search Engine Optimization


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Imaginity's Website Design Goal can be simplified into 4 objectives:

We ATTRACT and Increase the number of visitors searching you website online.
Further influence user's intention of TRANSACTING with your web design by creating the INTEREST and the DESIRE to take our recommended ACTION (e.g. Purchasing your product online ).
We create RAVING FANS out of users by providing the BEST USER EXPERIENCE when transacting online through your website's design.
Increase brand POPULARITY by ensuring your website have sufficient EXPOSURE (increase Target Audience coverage, reach and frequency through web interfaces such as Search Engines, Directories, Affiliates, etc.) - We Make it extremely easy for your customer to find your website in the internet.

There are important global usability guidelines that IMAGINITY's Web Designers adheres to in order to achieve these goals. They apply to both the website's design & functionality.

Visual Design Guidelines

Visual design should be your web user's handy tool.

Use grids for preliminary webpage design layout
Create webpage design that are interesting, yet very simple, uncluttered & easy to follow.
Use IMAGES strictly for:
- informing through meaningful illustration (and not just for plain decoration).
- engaging the user and increasing motivation while providing almost immediate satisfaction.
- aid your user navigating your site to the most important pages and sections of the page.
Use graphics that are small in file size that downloads as quickly as possible.
Make the most important element(s) in a webpage design the most visually prominent.
Treat text element as a graphic element as well - they are a part of you web designs overall visual impact.
Use color conservatively. Color can engage your users emotionally and cognitively. Over contrasting and too complicating color schemes tends to have negative outcomes. (Try your design in monochrome first, then, one at a time, add a few colors.)
Make sure there's the element of order in your web design. Group like elements together.
Use ‘white space’ to visually organize the page, to make important elements stand out, and to give users’ eyes some resting space.

Web Search Engines to take us where we need to go.

Why Should You Care?

With over four billion estimated web Webpage designs indexed, search engines have become a force to recon with. How would we find anything on the Web without them?

It’s About Relevancy

Keeping track of billions of web Webpage designs is no small task, yet today’s search engines continue to index more and more web Webpage designs and strive to provide the most relevant search results. Relevancy matters—it’s the name of the game! That’s why we use search engines; we want to be able to quickly and easily find exactly what we’re looking for. If a web Webpage design is not relevant to what we’re looking for at the time, we don’t want to see it in our search results. If you type “chocolate cookie recipes” into a search engine, we expect to get a listing of web Webpage designs that include recipes for chocolate chip cookies; not sugar cookies, brownies or rum cake. more>>

If we follow a link from our search engine results that is not relevant to our search, we get upset. We’ve wasted our time!

Content is King

Search engines love website content; the more relevant, valuable, updated content, the better! Your visitors want content as well, after all they are looking for information. The most successful website's, whatever their subject matter and however radical or plain their site design, all subscribe to one golden rule:"Content is king." It's a phrase that has become something of a mantra within the industry, but there are still plenty of sites that manage to ignore it. Many companies spend hundreds of thousands of dollars on a Web presence with lots of bells and whistles, but contain no substantial content. content; the more, the better...